Privacy Policy

1. Introduction

Sparq, Inc. ("Sparq," "we," "our," or "us") operates the Sparq platform, which connects brands with creators for TikTok Shop marketing. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access or use our platform, website, and related services (collectively, the "Services").

We are committed to protecting your privacy and handling your personal information with transparency and care. This policy applies to all users of our Services, including brands, creators, and visitors to our website. By using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

Information You Provide Directly

• Account information: Name, email address, and Google profile data provided during registration.
• Profile data: TikTok handle, content niche, portfolio links, bio, and other profile details you choose to provide.
• Payment data: Billing information processed through Stripe, including payment method details and transaction history.
• Content data: Submissions, reviews, videos, images, purchase proofs, and other content you upload to the Platform.
• Communication data: Messages sent through our support channels, contact forms, and in-platform messaging.

Information Collected Automatically

• Usage data: Pages visited, features used, actions taken, timestamps, and interaction patterns within the Platform.
• Device information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
• Cookies and similar technologies: Information collected through cookies, local storage, pixels, and beacons as described in our Cookie Policy.

Information from Third Parties

We may receive information from third-party services you connect to your account, including TikTok profile data and performance metrics, Stripe account verification data, and authentication information from Clerk. We only collect information from third parties that is necessary to provide and improve our Services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide, maintain, and improve our Services, including processing account registration and managing your profile.
• Process transactions, wallet deposits, and creator payouts through our payment infrastructure.
• Match brands with relevant creators based on niche, audience, tier status, and campaign requirements.
• Verify content submissions, purchase proofs, and campaign deliverables to maintain platform quality and integrity.
• Communicate with you, including transactional emails (order confirmations, payout notifications), platform updates, and marketing communications (with your consent).
• Enforce our Terms of Service, detect and prevent fraud, abuse, and policy violations.
• Improve the Platform and develop new features based on usage patterns and user feedback.
• Comply with legal obligations, respond to legal requests, and protect our rights and the rights of our users.
• Generate aggregated, anonymized analytics and insights to understand platform performance and trends.

4. Information Sharing

We share your information only in the following circumstances:

• With brands and creators: We share relevant information between brands and creators as necessary to facilitate campaigns, including profile details, content submissions, and communication.
• Service providers: We work with trusted third-party service providers who process data on our behalf, including Clerk (authentication), Stripe (payment processing), Resend (transactional email), Vercel (hosting and infrastructure), and Supabase (database).
• Legal compliance: We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, safety, or property.
• Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and any choices you may have regarding your information.
• With your consent: We may share your information for other purposes with your explicit consent.

We do not sell your personal information to third parties. We do not share your personal information with third parties for their direct marketing purposes without your consent.

5. Data Retention and Security

We retain your personal information for as long as your account is active and for a reasonable period afterward to fulfill legal obligations, resolve disputes, and enforce our agreements. Transaction records and financial data are retained in accordance with applicable legal and regulatory requirements.

We implement industry-standard security measures to protect your information, including encryption in transit (TLS/SSL) and at rest, role-based access controls, and regular security reviews and assessments. Payment data is processed by Stripe, which is PCI DSS compliant and maintains the highest standards of payment security.

Despite our security efforts, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your information. If you become aware of any unauthorized access to your account, please notify us immediately at hello@getsparq.io.

6. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete personal information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Portability: Request a copy of your data in a structured, machine-readable format.
• Opt out: Unsubscribe from marketing emails at any time using the link in any marketing communication.
• AI review: Request a human review of any automated decision that significantly affects your account or standing.

To exercise any of these rights, contact us at hello@getsparq.io. We will respond to your request within thirty (30) days. California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. EU residents may have additional rights under the General Data Protection Regulation (GDPR), including the right to restrict processing and the right to lodge a complaint with a supervisory authority.

7. Cookies

We use cookies and similar tracking technologies to operate and improve our Services. We use essential cookies for authentication and security, functional cookies for user preferences, analytics cookies to understand usage patterns, and marketing cookies for advertising purposes.

For detailed information about the cookies we use, how to manage your preferences, and your choices, please see our Cookie Policy.

8. Children's Privacy

Sparq is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected personal information from a minor, we will take immediate steps to delete that information from our systems.

If you are a parent or guardian and believe that your child has provided personal information to Sparq, please contact us immediately at hello@getsparq.io so that we can take appropriate action.

9. Changes and Contact

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will notify you via email or through a prominent notice on the Platform. The "Last updated" date at the top of this page reflects the most current version of this policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at hello@getsparq.io. We are committed to working with you to resolve any privacy-related issues promptly and transparently.