Question 1

What is Sparq?

Accepted Answer

Sparq is a TikTok Shop growth platform that connects brands with creators for reimbursed purchases, UGC content, paid partnerships, and live shopping sessions. We help brands build GMV, unlock outreach tiers, and drive sales through real creator partnerships.

Question 2

How is Sparq different from other influencer platforms?

Accepted Answer

Sparq is built specifically for TikTok Shop. Unlike general influencer platforms, we offer four specialized modules (Cold Start, UGC Library, Paid Creator, and Live Creator), each designed for a distinct stage of product growth. Our verification system ensures every purchase is legitimate, and our wallet system makes payments seamless for both brands and creators.

Question 3

Do I need a TikTok Shop to use Sparq?

Accepted Answer

Brands need an active TikTok Shop to run Cold Start and Live Creator campaigns, since those modules involve creators posting directly to TikTok. However, UGC Library and Paid Creator campaigns can be used by any brand looking for high-quality video content, and you'll receive the raw files to use wherever you like.

Question 4

What types of content can I create with Sparq?

Accepted Answer

Sparq supports four campaign types: Cold Start (reimbursed creator purchases that build your GMV and can generate verified reviews), UGC Library videos (raw video files you own and can repurpose for ads, product pages, and social), Paid Creator content (custom videos commissioned from creators who post on their channels), and Live Creator sessions (live shopping streams where creators showcase your products in real time).

Question 5

How long does it take to get started?

Accepted Answer

Brands can sign up, complete onboarding, and launch their first campaign in under 10 minutes. Creators can create a profile and start browsing campaigns the same day. There is no approval wait time to access the platform.

Question 6

Is there a mobile app?

Accepted Answer

Sparq is a fully responsive web app that works great on mobile browsers. Creators can browse campaigns, submit content, and track earnings from their phones. A native app is on our roadmap.

Question 7

Can I cancel my Pro subscription anytime?

Accepted Answer

Yes. Pro is billed monthly and you can cancel at any time from your brand settings. When you cancel, you'll retain Pro pricing through the end of your current billing cycle, then revert to Free plan rates. Any wallet balance remains available regardless of your plan.

Question 8

How do I launch my first campaign?

Accepted Answer

After signing up and completing onboarding, navigate to the module you want to use (Cold Start, UGC, Paid Creator, or Live Creator) from your brand dashboard. Each module has a guided campaign builder that walks you through setting your budget, target audience, content requirements, and creator criteria. Fund your wallet and publish. Creators can start applying immediately.

Question 9

What if a creator's content doesn't meet my standards?

Accepted Answer

For Cold Start, our verification system checks purchase legitimacy automatically. For UGC and Paid Creator, you review each submission before approving. You can request revisions with specific feedback, and payment is only released once you approve the final content. If a creator repeatedly fails to meet standards, you can remove them from your campaign.

Question 10

Can I choose which creators work on my campaigns?

Accepted Answer

Yes. For Paid Creator and Live Creator, you browse creator profiles, view their portfolios and metrics, and invite specific creators. For Cold Start and UGC, creators apply to your campaigns and you can approve or decline each applicant based on their profile, niche, follower count, and past performance.

Question 11

How do I fund my wallet?

Accepted Answer

Go to your Wallet page in the brand dashboard and click 'Add Funds.' You can deposit any amount via credit card through Stripe. Funds are available immediately for campaigns. Your wallet balance carries over, and unused funds never expire.

Question 12

What is the Cold Start module best for?

Accepted Answer

Cold Start is designed for accelerating GMV growth and unlocking higher outreach tiers on TikTok Shop. Creators make real purchases on your listing, building your GMV and improving your creator response rate. The verified purchases can also generate reviews as a secondary benefit. This is ideal when launching a new product and you need to build shop traction quickly.

Question 13

Can I use UGC content outside of TikTok?

Accepted Answer

Absolutely. When you license UGC through Sparq, you receive the raw video files with full usage rights. You can repurpose this content for Facebook and Instagram ads, product page videos, email campaigns, your website, or anywhere you need authentic creator content.

Question 14

Can I run multiple campaigns at the same time?

Accepted Answer

Yes. You can run as many simultaneous campaigns as you want across all four modules. Each campaign has its own budget, timeline, and creator pool. Your dashboard gives you an overview of all active campaigns in one place.

Question 15

How do I track campaign performance?

Accepted Answer

Each campaign has a detail page showing real-time metrics: creator progress, content submissions, approval status, spend, and remaining budget. For live sessions, you can also track viewers, GMV, and orders. Your brand dashboard includes an overview of all campaigns at a glance.

Question 16

How do I sign up as a creator?

Accepted Answer

Click 'Get Started' and select 'Creator' as your role. Sign in with Google, complete your profile with your TikTok handle and content niche, upload portfolio samples, and connect your Stripe account for payouts. Once your profile is complete, you can browse and apply to available campaigns immediately.

Question 17

How and when do I get paid?

Accepted Answer

Payouts are processed weekly through Stripe Connect every Wednesday, with a $1 minimum threshold. For Cold Start, payment is released after your review passes verification. For Paid Creator and UGC, payment is released after the brand approves your content. For Live Creator, payment follows the session contract terms. You can track all earnings in your dashboard.

Question 18

Do I need a minimum follower count?

Accepted Answer

No minimum follower count is required to join Sparq. We believe great content can come from creators of any size. That said, some brand campaigns may set their own follower requirements. Micro and nano creators often perform exceptionally well on Cold Start and UGC campaigns where authenticity matters more than reach.

Question 19

Can I work with multiple brands at the same time?

Accepted Answer

Yes, you can participate in multiple campaigns simultaneously across different brands and modules. Just make sure you can deliver quality content within the deadlines for each campaign. Your dashboard shows all active campaigns so you can manage your workload effectively.

Question 20

What happens if my Cold Start submission is rejected?

Accepted Answer

If your submission doesn't pass verification, you'll receive specific feedback on what didn't meet the requirements (e.g., purchase proof unclear, wrong TikTok Shop listing, order not yet delivered). You can resubmit within the campaign window. Repeated rejections may affect your creator standing.

Question 21

How do I get purchase proof verified for Cold Start?

Accepted Answer

After purchasing the brand's product, take a clear screenshot of your TikTok Shop order confirmation showing the order number, product name, and purchase date. Upload this in the campaign submission flow. Our system cross-references the details with the campaign requirements. Make sure the screenshot is unedited and all text is legible.

Question 22

What equipment do I need to create content?

Accepted Answer

Most successful creators use just their smartphone. Good lighting (natural light or a ring light) and clear audio make the biggest difference. For UGC and Paid Creator campaigns, brands may specify requirements in the content brief. You don't need professional gear to get started.

Question 23

Can I negotiate rates with brands?

Accepted Answer

Rates for Cold Start campaigns are fixed by the platform. For Paid Creator and Live Creator campaigns, the brand sets the rate per deliverable or session when creating the campaign. You can see the rate before applying, so you only accept campaigns with compensation you're happy with.

Question 24

Is Sparq free to use?

Accepted Answer

Yes. The Free plan gives you access to all four modules with no monthly subscription cost. You only pay per-use fees when campaigns run (e.g., per reimbursed purchase for Cold Start). The Pro plan ($499/month) significantly reduces per-unit costs, making it ideal for brands running campaigns at scale. Creators always use Sparq for free.

Question 25

How much does each campaign type cost?

Accepted Answer

Costs depend on your plan. On Free: Cold Start is $15 per reimbursed purchase and UGC Library is $15/piece. On Pro ($499/mo): Cold Start drops to $8 per reimbursed purchase and UGC to $8/piece. Paid Creator and Live Creator marketplace access is included with Pro — no per-creator platform fees. A 5% service fee applies to all campaign budgets.

Question 26

How do payments work?

Accepted Answer

Brands fund their Sparq wallet via Stripe and pay per campaign action (per reimbursed purchase, per video, per session, etc.). Creators receive weekly payouts through Stripe Connect once they hit the $1 minimum threshold. A 5% service fee applies to all brand transactions.

Question 27

What is the Pro plan and is it worth it?

Accepted Answer

Pro costs $499/month and cuts per-unit fees roughly in half across all modules. If you spend more than $1,000/month on campaigns, Pro typically pays for itself. You also get priority support and early access to new features. You can upgrade or downgrade anytime.

Question 28

Are there any hidden fees?

Accepted Answer

No. You pay the per-unit fee for each campaign action plus a 5% service fee on the total. That's it. There are no setup fees, cancellation fees, or minimum spend requirements. Your wallet balance never expires.

Question 29

Do unused wallet funds expire?

Accepted Answer

No. Funds in your Sparq wallet never expire and carry over indefinitely. You can use them at any time for any campaign type. If you ever need a refund for unused funds, contact our support team.

Question 30

How does Sparq verify purchases?

Accepted Answer

For Cold Start campaigns, our verification system checks that each purchase is legitimate, including valid purchase proof, correct TikTok Shop listing, and order delivery status. Creators submit order confirmation screenshots that are cross-referenced with campaign requirements. Brands can also manually approve or request revisions for Paid Creator and UGC content.

Question 31

How does Sparq prevent fake purchases?

Accepted Answer

Every Cold Start purchase goes through our verification process that checks for genuine purchase proof, correct product and listing, and order delivery status. Creators must provide order confirmation screenshots and the system cross-references order details. Fabricated or manipulated purchase proofs result in infractions that can lead to account suspension.

Question 32

What happens if a creator doesn't deliver?

Accepted Answer

If a creator misses a deadline or fails to deliver, no payment is released. For Paid Creator and Live Creator, the committed funds return to your wallet. Creators who consistently miss deadlines receive infractions that affect their standing and can result in removal from the platform.

Question 33

Is my payment information secure?

Accepted Answer

All payments are processed through Stripe, which is PCI Level 1 certified (the highest level of payment security). Sparq never stores your credit card details. Creator payouts go through Stripe Connect, which handles all sensitive financial data with bank-grade encryption.

Question 34

Who owns the content creators produce?

Accepted Answer

For Cold Start, any reviews the creator posts live on their TikTok profile and remain theirs. For UGC Library, brands receive full commercial licensing rights to the raw files. For Paid Creator, ownership and usage rights are defined in the campaign terms, which both parties agree to before work begins.

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