UGC ROI Calculator
Meta, TikTok and Google ads, product pages, email and organic social
One licensed creator video can run in your ads, sit on your product pages and fill your feed. See what a UGC program costs, what it replaces, and what it earns back.
Step 1
Your UGC campaign
Creators film to your brief. A video is paid once you approve it, or automatically when the review window closes without a response.
Fresh videos every month keep ads from fatiguing.
10 videos per campaign
What each creator earns per approved video. Campaigns start at $50.
Creators buy it and you reimburse the price plus the shipping you declare.
Sparq pricing: $15.00 content fee per video plus a 5% service fee, the same on every plan.
Step 2
What a video costs you today
The price of getting a comparable video another way. Pick a starting point or enter your own.
Step 3
Where the videos will work
Turn on every place you would use them. Each channel is modelled on your own numbers.
Meta (Facebook and Instagram), TikTok, and Google (YouTube, Demand Gen, Performance Max).
Revenue each ad dollar returns today, blended.
How much more each dollar earns running creator video. 20% is a conservative planning figure; use your own test results if you have them.
Ads fatigue as audiences see them repeatedly. Roughly one fresh video per $1,000 of monthly spend is a common rule of thumb; raise it for broad audiences.
Your website, Amazon, Walmart or TikTok Shop listing, wherever the videos can play next to the buy button. The lift is for having creator video on the page at all, so it does not grow with the number of videos.
Creator video beside the buy button. 10% keeps the plan conservative.
Creator video or GIFs in email and SMS campaigns and flows. Like product pages, the lift does not grow with the number of videos.
Posting the videos on your own TikTok, Instagram, YouTube Shorts and Facebook.
Used to value organic reach. Shown in the results, never counted in ROI.
Step 4
Your margin
ROI is measured on the profit you keep from new sales, not on revenue.
Revenue left after the cost of goods, fulfilment and marketplace fees.
Your 12 months with UGC
Measured over the default 12-month licence on every video.
Net return
$7,966
Gross profit minus spend on videos
ROI
53%
$2.78 of new revenue per $1
Break-even
Month 2
Gross profit covers spend to date
All-in per video
$126.00
vs $450 elsewhere
Profit from the videos vs what they cost
Videos arrive about two weeks after launch, so the first month earns half. Each month adds a new campaign's cost and keeps the creative fresh.
What each campaign costs
You fund each campaign from your wallet. Creator payouts are only released for approved videos, and payouts nobody earns return to your wallet when the campaign ends. The content fee and service fee are charged on every video you commission and are not refunded, so this is the most a campaign can cost.
Cost per video: Sparq vs your current option
Savings count only if you would otherwise buy these videos, so they are shown here and kept out of ROI.
Where the return comes from
| Channel | New revenue / mo | 12-month revenue | Gross profit |
|---|---|---|---|
| Paid ads | $3,200 | $36,800 | $20,240 |
| Product pages | $450 | $5,175 | $2,846 |
| Total | $41,975 | $23,086 |
Ad spend
$8,000 / mo
Fresh videos your spend needs
8, you get 10 (100% covered)
Blended ROAS
2.0x → 2.40x
Organic reach
15,000 views a month at full pace. Earned media value, not counted in ROI.
Assumes your ad budget stays the same: UGC makes the spend you already have work harder rather than adding to it.
Estimates for planning, not guarantees. Sparq costs use live pricing; lifts, fatigue and reach are your assumptions, so test them against your own results.
This plan is one click from being a real campaign
Launch this exact plan on Sparq
Commission 10 creator videos for $1,260.00, approve the ones you love, and run them in your ads, on your product pages and across your feed for 12 months.
Free to start. Creators are paid only for approved videos. How UGC Library works