Live Shopping Calculator
Creator LIVE sessions for TikTok Shop
Price a run of LIVE selling sessions end to end: what you fund, what samples and promotion add, how much each session has to sell to pay for itself, and the return if the sessions draw the audience you expect.
Your LIVE campaign
What you book on Sparq. This is the part Sparq charges for.
How many creators go live for your shop.
LIVE sessions each creator runs.
The flat rate you set for each session. Creators are paid per approved session, never a share of your sales.
Hours per session. Most shopping LIVEs run one to three hours.
Your product
What each order is worth to you once everyone has taken their cut.
What a shopper pays per order, before tax. LIVE bundles often push this above the list price.
Units in an average order. Goods and fulfilment are costed per item.
What one unit costs you to make or buy.
Pick, pack and postage you pay per item. Leave at $0 if shipping covers it.
TikTok Shop's referral fee on each sale, typically about 6%.
The commission you set on TikTok Shop for LIVE sales. Paid on TikTok Shop, not through Sparq. Set 0% if you pay the session rate only.
How the sessions perform
Planning assumptions, not promises. Replace them with numbers from your own LIVEs when you have them.
Unique viewers one session reaches. Newer LIVE creators often see hundreds; established ones, thousands.
Viewers who place an order. About 1-3% is a sensible plan; a strong offer on a warm audience can do much more.
Fund up front on Sparq
$1,320
6 sessions, $220.00 each all-in
Projected net profit
$642
on $3,600 of LIVE sales
Return on investment
+44.4%
2.49x return on spend
What you fund on Sparq
No per-unit fee. The service fee is taken when the campaign launches and is not refunded; creator pay is held and released per session once you approve it. Sessions that never happen are never paid, and that pay returns to your wallet when the campaign ends. Inviting only creators you already work with funds nothing on Sparq.
Everything the campaign costs
Where the sales go
6,000 viewers × 1.5% conversion = 90 orders. Each order leaves you $23.20 after fees, commission and product cost (58% margin).
When it pays for itself
You start $1,446 in and earn $23.20 back per order. The campaign breaks even at 63 orders, about $420 in sales per session; this plan projects $600 per session.
If the sessions draw more or fewer viewers
Viewers are the hardest number to predict, so here is the same plan at half and double your organic estimate. Paid reach stays as budgeted.
Half the organic viewers
-$402
45 orders · $1,800 sales · -27.8% ROI
Your estimate
$642
90 orders · $3,600 sales · +44.4% ROI
Double the organic viewers
$2,730
180 orders · $7,200 sales · +188.8% ROI
Sales per session
$600
15 orders a session
Sales per LIVE hour
$300
12 hours of LIVE in total
Cost per LIVE hour
$110.00
What you fund on Sparq ÷ hours live
Cost per order
$16.07
Total investment ÷ projected orders
You fund $1,320 on Sparq for 6 sessions, and spend $126 more on samples and promotion. At 1,000 viewers a session that sells about 90 orders and $3,600. After TikTok Shop's fee, the creators' commission and your product cost, that returns $642 net. Replays, new followers and repeat buyers from the sessions are not counted here, so the real return tends to run longer than the LIVE itself.
Estimates only. Sparq's service fee is live pricing; viewers and conversion are assumptions you control. Actual results depend on the creators, the product and the offer.
This plan is one click from being a real campaign
Launch this exact plan on Sparq
Book 6 LIVE sessions for $1,320, paid per approved session, with about $600 in sales projected per session.
Free to start. Creators are paid only for approved sessions. How Live Shopping works