Paid Partnerships Calculator
Creator videos for TikTok Shop
Price a Paid Partnerships campaign end to end: what you fund, what samples and ad rights add, how many orders the videos need to drive to pay for themselves, and the return if they perform the way you expect.
Your campaign
What you book on Sparq. This is the part Sparq charges for.
How many creators you hire.
Deliverables each creator posts.
The rate you set for each deliverable. Each creator is paid their full amount once their videos are approved.
Your product
What each order is worth to you once everyone has taken their cut.
What a shopper pays per order, before tax.
What one unit costs you to make or buy.
Pick, pack and postage you pay per order. Leave at $0 if shipping covers it.
TikTok Shop's referral fee on each sale, typically about 6%.
The commission you set on TikTok Shop for sales the creators drive. Paid on TikTok Shop, not through Sparq. Set 0% if you pay the rate only.
How the videos perform
Planning assumptions, not promises. Replace them with numbers from your own shop when you have them.
Organic views one video earns over its life. Smaller creators often land in the low thousands; a video that takes off can reach far more.
Viewers who tap the product link. About 1-2% is common for shoppable video.
Product-page visitors who buy. Often 2-6% on TikTok Shop.
Fund up front on Sparq
$1,100
10 videos, $110.00 each all-in
Projected net profit
$371
on $2,520 of sales
Return on investment
+31.7%
2.15x return on ad spend
What you fund on Sparq
No per-unit fee. The service fee is taken when the campaign launches and is not refunded; creator pay is held, and each creator is paid in one release once their videos are approved. Creator pay nobody earns returns to your wallet when the campaign ends.
Everything the campaign costs
Where the sales go
120,000 views × 1.5% click-through × 4% conversion = 72 orders. Each order leaves you $21.40 after fees, commission and product cost (61.1% margin).
When it pays for itself
You start $1,170 in and earn $21.40 back per order. The campaign breaks even at 55 orders ($1,925 in sales); this plan projects 72.
If the videos do better or worse
Views are the hardest number to predict, so here is the same plan at half and double your organic estimate. Paid reach stays as budgeted.
Half the organic views
-$400
36 orders · $1,260 sales · -34.2% ROI
Your estimate
$371
72 orders · $2,520 sales · +31.7% ROI
Double the organic views
$1,912
144 orders · $5,040 sales · +163.4% ROI
Total views
120,000
10 videos × 12,000
Cost per order
$16.25
Total investment ÷ projected orders
Effective cost per 1,000 views
$9.75
Everything spent ÷ every view
Media value of the organic views
$1,200
What the reach would cost as ads at $10 per 1,000 views: 1.09x what you fund
You fund $1,100 on Sparq, and spend $70 more on samples and ads. At 12,000 views a video those 10 videos drive about 72 orders and $2,520 in sales. After TikTok Shop's fee, the creators' commission and your product cost, that returns $371 net. The videos keep working after that: they stay on the creators' profiles, and you can run them as ads for as long as your usage rights last.
Estimates only. Sparq's service fee is live pricing; views, click-through and conversion are assumptions you control. Actual results depend on the creators, the product and the offer.
This plan is one click from being a real campaign
Launch this exact plan on Sparq
Book 10 creator videos for $1,100, each creator paid once their videos are approved, with about 72 orders projected from 120,000 views.
Free to start. Creators are paid only for approved videos. How Paid Partnerships work