Social Proof Calculator
TikTok Shop, Amazon, Walmart, and your own store
A situation-aware model: what new reviews are worth depends on how many you already have, your current rating, and the platform.
Your Product Details
Modeling social proof on your TikTok Shop listing and the conversion lift it drives.
0 = brand-new listing (where new proof is worth the most).
Healthy rating - new reviews add straightforward depth.
~30% of reimbursed purchases leave a review on their own, so 50 purchases ≈ 15 new tiktok shop reviews.
Going 12 → 27 tiktok shop reviews at a 4.3 rating: 2.3% from review depth plus 1.3% from rating recovery (new honest reviews pull you to ~4.5 stars).
On TikTok Shop, reviews matter up to a healthy baseline, and matter most when a low rating is scaring buyers off. Past that, the feed does the selling.
$15 per unit (Free plan pricing)
Projected Results
Monthly Revenue
$5,998
Campaign Seeding Cost
$787.50
50 units x $15.00 + 5% service fee
Monthly Revenue Lift
+$216
3.6% lift on $5,998/mo
Break-even Timeline
4 months
Seeding cost recovered by the monthly lift
Where you sit on the TikTok Shop curve
value of the next review shrinks as proof accumulatesRevenue Comparison
Estimates for planning, not guarantees. The lift model is situation-aware (current reviews, rating, platform); reviews are always the shopper's own choice, at ~30% of seeded purchases.
This is exactly what a Cold Start campaign does
Turn this projection into a live campaign
Seed 50 reimbursed purchases on TikTok Shop for about $787.50 in fees. Real sales momentum from day one, and roughly 15 shoppers choosing to leave an honest review along the way.
Free to start. No credit card required.